Conifer Realty Strengthens Leadership Team with Appointment of New EVP of Property Management

Rochester, NY, June 2, 2025 – Conifer Realty today announced the appointment of Charee Russell as the company’s new Executive Vice President of Property Management. With more than two decades of experience managing multi-state portfolios across affordable, workforce and market-rate housing, Charee joins Conifer’s executive leadership team to further elevate the company’s property management strategies and operational performance.

She has a proven track record of successfully leading multimillion-dollar property management projects. Her expertise spans the entire property lifecycle, from acquisition due diligence to the integration of cutting-edge technology solutions like AI and process automation tools. Throughout her career, she has leveraged her in-depth field knowledge to streamline operations, optimize performance, and build strong partnerships with stakeholders and government officials to ensure compliance and operational success.

In her most recent role as Senior Vice President at SPM, LLC, she managed a diverse portfolio of 190+ properties across 17 states, including affordable and market-rate housing. Her leadership was instrumental in driving a 20% improvement in operations and generating over $2.0 million in additional annual income through strategic business development initiatives. Additionally, she oversaw capital projects with budgets exceeding $12.0 million and led the implementation of business processes that enhanced efficiency, both of which make her uniquely qualified to support Conifer’s ongoing operational goals.

“We’re thrilled to have Charee join the Conifer team,” said Paul Odland, Chairman, Conifer Realty. “Her extensive expertise in driving operational excellence and achieving sustainable business results will be a tremendous asset as we continue to refine and elevate our property management strategies. Charee’s leadership will help us improve efficiency, enhance resident satisfaction, and continue to grow the business in a way that supports long-term success.”

This new role underscores Conifer’s commitment to strengthening its operational foundation, enhancing resident engagement, and delivering long-term value across its portfolio. Charee’s leadership will be a key driver as Conifer continues to innovate and maximize the performance of its properties while maintaining a focus on sustainability and growth.